Michael
Founder & Lead SEO Strategist
Google Ads Certified, SEMRush Certified
Michael founded Search Optimize Me in 2016 with a clear mission: bring enterprise-level SEO strategies to small businesses that deserve to compete online but lack the budget for big-agency retainers. After years of watching talented local businesses get buried in search results while national chains dominated, he set out to level the playing field.
With Google Ads and SEMRush certifications backing deep hands-on experience, Michael has helped businesses across dozens of industries achieve measurable organic growth. His approach combines rigorous technical SEO auditing with data-driven competitive analysis and a relentless focus on local search visibility, the channel that drives real foot traffic and phone calls for small businesses.
Under his leadership, Search Optimize Me has delivered an average of 200-300% organic traffic growth for clients, with many seeing first-page rankings within their first six months. Michael personally oversees every client strategy, ensuring that each campaign is built on a foundation of white-hat best practices designed for long-term, sustainable results.
When he is not analyzing search algorithms or optimizing client sites, Michael stays ahead of the curve by studying the latest developments in AI-driven search, Google algorithm updates, and emerging local SEO tactics to keep Search Optimize Me clients ahead of their competition.